Force of New

Over a year in the making, I was asked to help concept and art direct the New School largest advertising campaign to date. Though the institution is about to celebrate its centennial, defining the “new” as meaning anything other than “recent” has always been a struggle. This awareness campaign was built to take ownership of “the new,” placing it in a position that reflects the ethos of the university.
new cheerleaders advertisement

new professor advertisement new school

out of home advertising campaign