Met Opera Microsite

To help the Met Opera appeal to a young, sophisticated audience, I designed a microsite with an emphasis on providing engaging, long-form content. Video interviews with folks like Julianne Moore and Elizabeth Peyton interspersed articles discussing operas that would appeal to a first-time audience. The whole site was designed to be modular, making it easy to add new content as it is created and drive traffic to ticketing as well as social media sharing.


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